Understanding your consumers isn’t just about demographics—it’s about knowing how they make decisions. Our decision-science-backed consumer profiling goes beyond surface-level insights to uncover the cognitive biases, heuristics, and social influences that shape purchase behavior. Our semi-automated survey tools save you time and money while delivering deep insights.

Our segmentation approach prioritizes decision-based consumer groups rather than relying solely on demographics, attitudes, or behaviors. By identifying high-conversion segments based on their decision drivers and barriers, we ensure your marketing efforts focus on the right audience, maximizing impact. By using efficient processes, we deliver relevant insights faster, at a price point that doesn’t strain your budget.

Our message testing evaluates real consumer responses through the lens of decision science, measuring how your messaging taps into emotional triggers, cognitive biases, and social proof. Our streamlined survey tools quickly identify which messages resonate, saving you time and money. We pinpoint what influences decisions and what doesn’t, so you can refine your messaging for maximum persuasion and impact. Without having to wait.