Decision Science-Backed Consulting

Let’s dig deeper into consumer decisions.

Having data is one thing—extracting real decision-making insights is another. Our consulting services apply decision science principles to uncover the cognitive biases, heuristics, and psychological triggers hidden in your data. And when data falls short, we bridge the gap by summarizing and synthesizing academic research on decision-making to get you answers. Whether refining your brand strategy, understanding consumer hesitation, or optimizing messaging, our consulting services bring rigor to everything you do, helping you craft strategies that truly move the needle.

Let us train you to do it yourself.

You don’t have to hire us for everything. We train and coach marketers of all skill levels on the basics of consumer research, so when you do it yourself, you know you’re doing it right. We will make sure you and your team:

  • Write surveys that will ensure high-quality responses;

  • Analyze data the right way;

  • Minimize bias in consumer interviews;

  • Tell rich stories with the insights you get.

Want free insights?

We’ll send free consumer insights, backed by decision science, straight to your inbox. No strings attached.