The Price-Perception Gap: Why Some Prices “Feel” Right (Even When They Make No Sense)
Pricing isn’t about numbers. It’s about psychology.
The “Effort Justification” Hack: Why Making Customers Work Can Increase Loyalty
Making consumers put in a little effort can go a long way toward building loyalty.
Silent Signals: The Hidden Cues That Shape Customer Decisions
Small design elements can make a big difference in how consumers perceive your brand.
The “Micro-Yes” Effect: The Small Commitment That Wins Big Sales
Small commitments can increase the likelihood to buy.
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