We help marketers get to the point.
Let decision science drive your intelligence.
Traditional research asks what people like. We uncover how they decide. We help you identify high-conversion consumers and craft messaging that truly drives action.
Decision science + efficiency = insights that matter, fast.
Traditional research is slow, expensive, and often misses the mark by focusing on what consumers say rather than how they decide. At Spark Consumer Insights, we apply decision science to uncover the real drivers of choice—biases, heuristics, and social influences—while using semi-automated tools to streamline the process. This means you get faster, more cost-effective insights without sacrificing depth or quality.
Take the first step toward smarter marketing.
Discover how our decision science-backed services can transform your strategy:
Consumer profiling
Consumer segmentation
Message testing
Custom research - both quant and qual
Consulting
Who we’ve worked with.
“Throughout my collaboration with Nika and Adam, they provided a fast, low-cost solution without ever compromising on quality or depth. Their ability to offer unbiased, expert recommendations while navigating through complex information was not just impressive but also instrumental in helping us make important decisions related to our business. This partnership not only enhanced the project outcomes but also seamlessly complimented our existing team efforts. If you are interested in expanding your research efforts, I recommend partnering with this team!”
Kelly Jura, Vice President, Brand & UX at ScreenPal
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